Mass communication offers diverse career paths including journalism, public relations, advertising, broadcasting, film, healthcare, finance, and government. Students in this program will learn about communication and media’s impact on society, effective communication strategies, global challenges, and behavioral aspects.

The program includes sequences in journalism, public relations and advertising, and broadcast and film, defining the depth of knowledge and competences. The program focuses on how journalism, public relations, advertising, broadcasting, and film create, distribute, and earn value in the era of media convergence.

This program aims to train Nigerian communicators for leadership positions, instill respect for deadlines and pressure, foster effective communication skills, bridge different perspectives in news dissemination, and uphold journalistic principles. It also prepares graduates to distinguish between types of news, uphold responsible journalism, and pursue post-graduate studies.

The program combines various career paths in a blend of academic and industry-oriented education with practical sessions. Integration of theory, practice, and technology enhances the students’ readiness for the industry. The growing mass media and communication industries seek skilled professionals adept in various aspects of content development, media production, technology, and creative/entrepreneurial dimensions.

The program equips students with competencies in studio operations, computer literacy, design, and ethical/legal aspects of media careers. It emphasizes key skills like writing, public relations, innovation, critical thinking, teamwork, advocacy, and media management, applicable to various work environments and sectors.